Ryder Cup European Development Trust

The Drive Project aims to take golf to all schools within a 15 Km radius of a golf facility; it may be a golf course, driving range or pitch & putt.

This is a program which is formalized in the form of a protocol with the school, the golf course and the Portuguese Golf Federation and, in some cases, the local municipality.

The Portuguese Golf Federation provide golf clubs, soft golf clubs and balls and education to the physical education teachers based on a manual produced by the PGA of Portugal and approved by the Confederation of Professional Golf.

Golf courses are requested to allow the students and teachers the use of their facilities and to provide further education to teachers and coaching to students. For those students better skilled the golf course will provide special memberships for them.

In parallel, in order to generate awareness to the game of golf, the project contemplates a number of golf days in several shopping centres, managed by the official partner, Multi Mall Management, throughout the country and in specific events with great affluence of public.

The Drive Project, in its first year, has proved a success where the majority of Portuguese golf courses are adhering at a good pace and tens of thousands of kids had their first contact with the game.

KPIs achieved since December 2012:

  • Golf Kit’s in 50 Schools
  • Golf Kit´s in 19 Golf Clubs
  • 35 Golf Clubs have participated in the road shows

Multi Mall Management Shopping Centres numbers:

MMM Shopping Centres Visitors No. of Chidren Trying Golf No. of Adults Trying Golf
Fórum Almada 95,000 2,000 50
Fórum Sintra 90,000 2,000 30
Espaço Guimarães 65,000 1,500 50
Grande Festa Criança 15,000 6,000 5
Festival panda 20,000 2,000 0
Festival Ludopolis 7,000 1,000 0
Fórum Montijo 80,000 1,000 10
Retail Park Albufeira 30,000 800 30
Fórum Faro 90,000 3,000 0
TOTAL 492,000 19,300 175

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