The Drive Project aims to take golf to all schools within a 15 Km radius of a golf facility; it may be a golf course, driving range or pitch & putt.
This is a program which is formalized in the form of a protocol with the school, the golf course and the Portuguese Golf Federation and, in some cases, the local municipality.
The Portuguese Golf Federation provide golf clubs, soft golf clubs and balls and education to the physical education teachers based on a manual produced by the PGA of Portugal and approved by the Confederation of Professional Golf.
Golf courses are requested to allow the students and teachers the use of their facilities and to provide further education to teachers and coaching to students. For those students better skilled the golf course will provide special memberships for them.
In parallel, in order to generate awareness to the game of golf, the project contemplates a number of golf days in several shopping centres, managed by the official partner, Multi Mall Management, throughout the country and in specific events with great affluence of public.
The Drive Project, in its first year, has proved a success where the majority of Portuguese golf courses are adhering at a good pace and tens of thousands of kids had their first contact with the game.
KPIs achieved since December 2012:
- Golf Kit’s in 50 Schools
- Golf Kit´s in 19 Golf Clubs
- 35 Golf Clubs have participated in the road shows
Multi Mall Management Shopping Centres numbers:
|MMM Shopping Centres||Visitors||No. of Chidren Trying Golf||No. of Adults Trying Golf|
|Grande Festa Criança||15,000||6,000||5|
|Retail Park Albufeira||30,000||800||30|
10 Years of Trust
The Ryder Cup European Development Trust Celebrates 10 Years of Support to over 35 Projects in 29 Countries…
Portuguese Golf Federation Launches Project Drive
With the objective of promoting the practice of golf among the Portuguese, the Portuguese Golf Federation (FPG) will launch the program Youth Development 2013-2016. The goal is to promote the sport at the youth, involving relevant institutions and civil society.
Madeira Legacy Lives On
The legacy of the Madeira Islands Open – Portugal – BPI was emphasized at Clube de Golf do Santo da Serra this week as more than 40 kids were treated to a golf clinic with eight European Tour stars including local hero Ricardo Santos.